Resort & Spa

SALTERRA

Turks & Caicos

Prana Maya Island Resort was built to nourish and exhilarate the senses, and to surprise and delight those who seek more from every moment. An sanctuary where the mind, body, and spirit are transformed in a return to self.

/ BRANDING

/ STRATEGY

/ UI DESIGN

Part of the Marriott Bonvoy portfolio, The Luxury Collection’s Salterra Resort and Spa — the brand’s first property in the Turks and Caicos Islands — partnered with Tambourine, the digital marketing company serving hotels, resorts, and tourism destinations, to re-imagine their digital experience. This immersive web experience that captures the enchanting "island of white gold" concept, aims to not only serve as a testament to world-class hospitality but also a pledge to sustainability and heritage.

Challenge.

Prana Maya required an identity that balances its wellness essence, with and eco-conscious identity and mayan heritage. The goal was to further elevate the resort’s experience and brand credibility within the competitive luxury travel market.

Approach.

The narrative voice and brand design speaks to balance (“Find your center,” “Breathe through design”), and the visual identity evokes holistic harmony. The refreshed brand resonated with wellness seekers, enhancing Prana Maya’s visibility and clarity in a competitive space.

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SALTERRA RESORT & SPA