Experience Guides
HYATT HOTELS
Global
A great event begins with great planning. But a truly exceptional event comes from expert collaboration throughout the entire process. Together by Hyatt now provides meeting and event planners with a streamlined digital platform, giving them direct access to venues, services, sustainable solutions, and wellbeing-focused experiences.
/ PRODUCT DESIGN
/ UX & UI
/ WEB APP
Launched in April 2023 and guided by Hyatt's purpose of care, the Event Experience Guides were built to streamline communications between hotel sales and event teams and meeting planners. Each product offers customized property-specific planning resources, including curated food and beverage menus unique to each location, carefully assembled "Sustainability Fact Sheets," time-saving Event Success Guidelines, and much more.
The visually led Experience Guides, offers a suite of products that allow for a flexible and seamless process for meeting and event planners, so they can focus on delivering exceptional events for attendees, and in-property managers to easily share proposals with potential clients.
Challenge.
For meeting and event planners, the biggest challenge isn’t creativity—it is logistics. Too often, vital information lived in different places, overwhelming planners and causing unnecessary back-and-forth with hoteliers, all before an event can even begin to take shape.
Approach.
To offer a customized solution with property-specific planning resources, and real-time information available 24/7. Designed as a modular system, the Event Experience Guides allows for cross-brand implementation that can accommodate any hotel within the Hyatt family.
WIREFRAMES – Flexible platform structure that accommodate a multi-brand system.
Weddings Guides
The wedding planner, whether a bride, groom, family member, or professional, requires a tailored sales journey that balances inspiration with information.
Event Guides
Designed to enhance collaboration, this product improves efficiency for sales and catering teams and creates a seamless experience for meeting planners
Customized Back-End support for hotels.
11 Brands
Roll out between January & June 2023.
21% Increase
Year-to-Year in group room revenue.
“We reached a milestone in our post-pandemic recovery with group rooms revenue fully recovered to 2019 levels in the fourth quarter with rates 15 percent above 2019, a testament to our customers prioritizing in-person interaction and connection.”
– Jack Horne, global head of sales and revenue, Hyatt.
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