Island Resort

PRANA MAYA

Belize

Prana Maya Island Resort was built to nourish and exhilarate the senses, and to surprise and delight those who seek more from every moment. An sanctuary where the mind, body, and spirit are transformed in a return to self.

/ BRANDING

/ STRATEGY

/ UI DESIGN

Exceeding “quintessential”, Prana Maya aims to surprise those well-versed in island destinations to discover the experience anew. With impeccable design, all-suite and villa accommodations, and a secluded location, the Resort’s offerings, amenities, and transformative nature instill wonder and awe. Working in concert with the development and management teams, Prana Maya’s brand celebrates the resort’s island roots. Every word was crafted to capture the spirit of this unique place. From in-room guides and signage to merchandise, social media, and art-directed photography., the copy carries the same sense of wonder throughout.

Challenge.

Prana Maya required an identity that balances its wellness essence, with and eco-conscious identity and mayan heritage. The goal was to further elevate the resort’s experience and brand credibility within the competitive luxury travel market.

Approach.

The narrative voice and brand design speaks to balance (“Find your center,” “Breathe through design”), and the visual identity evokes holistic harmony. The refreshed brand resonated with wellness seekers, enhancing Prana Maya’s visibility and clarity in a competitive space.

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SALTERRA RESORT & SPA