Luxury Rentals & Concierge
MAIMON GROUP
Los Angeles, CA.
Maimon Group, is a luxury short-term home rental, concierge services, and technology company offering unforgettable travel experiences for high-net-worth worldwide clients while harnessing and implementing industry-revolutionary smart technologies.
/ BRANDING
/ STRATEGY
/ ADVERTISING
In 2023, the company partnered with Tambourine ready for an overhaul of its visual identity, setting the brand for a new chapter of their business. Beyond impeccable stays inside elite short-term rental homes in coveted destinations, Maimon Group’s concierge-curated services procure every thinkable request, expanding its services and locations. To capitalize on the company’s rapid expansion, the new brand aimed to be perceived as more mature, and refocused around their newly formed brand strategy.
Challenge.
The brand faced a significant challenges in achieving recognition due to an inconsistent brand architecture and naming. Maimon had the opportunity to unify the identity, creating a clear and consistent brand that resonates with an upscale clientele, communicating luxury and building trust.
Approach.
Through a reimagined brand architecture, system, and positioning, the company underwent through a new strategic repositioning that ensures immediate recognition while articulating its key services. With the new “Inspired Experiences” tagline, the brand system and personality combines heritage with modernity.
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RON CIERVA DORADA
